The formation, evolution and replacement of price-quality relationships.
| Autor: | Pauwels, Koen1 koen.pauwels@ozyegin.edu.tr, D'Aveni, Richard2 Richard.daveni@dartmouth.edu |
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| Zdroj: | Journal of the Academy of Marketing Science. Jan2016, Vol. 44 Issue 1, p46-65. 20p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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