The Advertising - "Text and Driving" Behaviour Relationship: Theory and Evidence of a Shock Advertising Expertiment.

Autor:	Buccoliero, Luca1, Bellio, Elena1, Mazzola, Maria2, Solinas, Elisa2
Zdroj:	Annual International Conference on Enterprise Marketing & Globalization. 2015, p1-5. 5p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu