Corporate Social Responsibility, Perceived Customer Value, and Customer-Based Brand Equity: A Cross-National Comparison.

Autor:	Staudt, Simone1, Shao, Chris Y.2, Dubinsky, Alan J.1,3, Wilson, Phillip H.1
Zdroj:	Journal of Strategic Innovation & Sustainability. 2014, Vol. 10 Issue 1, p65-87. 23p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu