An Insight Into Green Attitude and Behavior of Consumers Implications for Green Marketers and Innovators.

Autor: Mishal, Aditi Vivek1 mishal.aditi@gmail.com, Aurangabadkar, Sarita2 sarita.aurangabadkar@rediffmail.com
Zdroj: Journal of Commerce & Management Thought. Apr-Jun2013, Vol. 4 Issue 2, p419-432. 14p.
Databáze: Business Source Ultimate