Cross-Domain Effects of Guilt on Desire for Self-Improvement Products.
| Autor: | ALLARD, THOMAS1 thomas.allard@sauder.ubc.ca, WHITE, KATHERINE2 katherine.white@sauder.ubc.ca |
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| Zdroj: | Journal of Consumer Research. Oct2015, Vol. 42 Issue 3, p401-419. 19p. 1 Diagram, 3 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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