The Model of Integrated Marketing Communication: Who has the Role to Influence Consumer Behaviour.
| Autor: | Mihaela Oancea, Olimpia Elena1 olimpiaoancea@yahoo.com |
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| Zdroj: | Acta Universitatis Danubius: Œconomica. 2015, Vol. 11 Issue 1, p22-31. 10p. |
| Databáze: | Business Source Ultimate |
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