A Strategy to Interpret Brand Switching Data with a Special Model for Loyal Buyer Entries.
| Autor: | Mirkin, B. G. (AUTHOR) |
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| Zdroj: | Journal of Empirical Generalisations in Marketing Science. 2013, Vol. 14 Issue 1, p1-9. 9p. 1 Diagram, 6 Charts. |
| Databáze: | Business Source Ultimate |
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