Estimating Loyalty and Switching Proportions.
| Autor: | Chandrasekharan, Radha (AUTHOR), Wright, Gordon P. (AUTHOR) |
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| Zdroj: | Journal of Empirical Generalisations in Marketing Science. 2013, Vol. 14 Issue 1, p1-3. 3p. 2 Graphs. |
| Databáze: | Business Source Ultimate |
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