ATTITUDES TOWARD MOBILE ADVERTISING: A STUDY OF MOBILE WEB DISPLAY AND MOBILE APP DISPLAY ADVERTISING.
| Autor: | Tri Dinh Le1 ldmtri@hcmiu.edu.vn, Bao-Tran Ho Nguyen1 |
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| Zdroj: | Asian Academy of Management Journal. 2014, Vol. 19 Issue 2, p87-103. 17p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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