Your mileage may vary: Managing untargeted consumers' reactions to promotions.
| Autor: | Thompson, Scott1 sat@uga.edu, Gooner, Richard1 rgooner@uga.edu, Kim, Anthony2 hongbum@csupomona.edu |
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| Zdroj: | Journal of the Academy of Marketing Science. Nov2015, Vol. 43 Issue 6, p713-729. 17p. |
| Databáze: | Business Source Ultimate |
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