The myth of consumer sovereignty: An exploratory study.
| Autor: | Tobacyk, Jerome J.1 jerryt@latech.edu, Sharma, Dheeraj2 dsharma@iimahd.ernet.in |
|---|---|
| Zdroj: | Marketing Review. Summer2015, Vol. 15 Issue 2, p221-238. 18p. 1 Chart. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|