Challenges of brand equity development for experience brands: A conceptual framework.
| Autor: | Shobeiri, Saeed1 saeed.shobeiri@usherbrooke.ca |
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| Zdroj: | Marketing Review. Spring2015, Vol. 15 Issue 1, p17-37. 21p. 1 Diagram, 1 Chart. |
| Databáze: | Business Source Ultimate |
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