Net Transaction Value: A Model of High-Involvement Decision-Making in Buyer Choice Behavior.
| Autor: | Branchik, Blaine J.1 blaine.branchik@quinnipiac.edu, Shaw, Eric H.2 shaw@fau.edu |
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| Zdroj: | Atlantic Marketing Journal. Summer2015, Vol. 4 Issue 2, p1-19. 19p. |
| Databáze: | Business Source Ultimate |
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