The Relationships of Reputation, Advertisement Attractiveness, Community Effect with Customer Value and Positive Words of Mouth of Bear Brand Milk Consumers in Malang.
| Autor: | Nugroho, Anung Prasetyo1 anungjk@yahoo.co.id, Suroto, Karunia Setyowati2 |
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| Zdroj: | International Journal of Management, Accounting & Economics. Jul2015, Vol. 2 Issue 7, p620-630. 11p. |
| Databáze: | Business Source Ultimate |
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