Evaluation of Web Users' Attitude toward the Brand Online: The Case of an Online Event.
Autor: | Oueldoubey, Dhouka1, Mida, Faouzia2 faouzia.mida@yahoo.com, Zaiem, Imed3 |
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Zdroj: | International Journal of Management, Accounting & Economics. May2015, Vol. 2 Issue 5, p381-393. 13p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |