Evaluation of Web Users' Attitude toward the Brand Online: The Case of an Online Event.

Autor: Oueldoubey, Dhouka1, Mida, Faouzia2 faouzia.mida@yahoo.com, Zaiem, Imed3
Zdroj: International Journal of Management, Accounting & Economics. May2015, Vol. 2 Issue 5, p381-393. 13p.
Databáze: Business Source Ultimate