Brand extensions positioning guidelines for competitive differentiation.
| Autor: | Claudiu-Cătălin, Munteanu1 munteanu.katalyn@yahoo.com |
|---|---|
| Zdroj: | Business Management Dynamics. Oct2014, Vol. 4 Issue 4, p19-26. 8p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|