AN EXAMINATION OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON CONSUMERS' ATTITUDE TOWARDS CORPORATE IMAGE AND PURCHASE INTENTION: A CASE OF MOBILE TELECOMMUNICATION SERVICE.

Autor:	Haran, Elizabeth1, Aiyeku, Joseph F.1
Zdroj:	Journal of Management & World Business Research. 2015, Vol. 12 Issue 1, p48-58. 11p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu