Using an Elaboration Likelihood Approach to Better Understand the Persuasiveness of Website Privacy Assurance Cues for Online Consumers.
| Autor: | Lowry, Paul Benjamin1 (AUTHOR) Paul.Lowry.PhD@gmail.com, Moody, Greg2 (AUTHOR), Vance, Anthony3 (AUTHOR), Jensen, Matthew4 (AUTHOR), Jenkins, Jeff5 (AUTHOR), Wells, Taylor6 (AUTHOR) |
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| Zdroj: | Journal of the American Society for Information Science & Technology. Apr2012, Vol. 63 Issue 4, p755-776. 22p. 1 Color Photograph, 5 Diagrams, 10 Charts. |
| Databáze: | Business Source Ultimate |
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