Transformational Relationship Events.
| Autor: | Harmeling, Colleen M.1 charmeling@business.fsu.edu, Palmatier, Robert W.2 palmatrw@uw.edu, Houston, Mark B.3 mhouston@mays.tamu.edu, Arnold, Mark J.4 arnoldm2@slu.edu, Samaha, Stephen A.5 stephen.samaha@csun.edu |
|---|---|
| Zdroj: | Journal of Marketing. Sep2015, Vol. 79 Issue 5, p39-62. 24p. 3 Diagrams, 6 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|