Linking brand to business financials: How brand valuation has helped DuPont unlock the value of its portfolio.
| Autor: | SEDDON, JOANNA1 joanna.seddon@ogilvy.com |
|---|---|
| Zdroj: | Journal of Brand Strategy. Summer2015, Vol. 4 Issue 2, p143-153. 11p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|