The Demand Effects of Joint Product Advertising in Online Videos.
| Autor: | Kumar, Anuj1 akumar1@ufl.edu, Yinliang (Ricky) Tan2 tanyinliang@gmail.com |
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| Zdroj: | Management Science. Aug2015, Vol. 61 Issue 8, p1921-1937. 17p. 1 Color Photograph, 5 Diagrams, 4 Charts. |
| Databáze: | Business Source Ultimate |
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