Revisiting Consumer Ethnocentrism: Review, Reconceptualization, and Empirical Testing.
| Autor: | Siamagka, Nikoletta-Theofania1 nikoletta.siamagka@kcl.ac.uk, Balabanis, George2 g.balabanis@city.ac.uk |
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| Zdroj: | Journal of International Marketing. Sep2015, Vol. 23 Issue 3, p66-86. 21p. 7 Charts. |
| Databáze: | Business Source Ultimate |
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