Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets.
| Autor: | Beck, Joshua T.1 joshua.beck@uc.edu, Chapman, Kelly2 kjchapma@uw.edu, Palmatier, Robert W.3 palmatrw@uw.edu |
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| Zdroj: | Journal of International Marketing. Sep2015, Vol. 23 Issue 3, p1-21. 21p. 1 Diagram, 3 Charts. |
| Databáze: | Business Source Ultimate |
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