Measuring Corporate Reputation in B2B Markets: The Corporate Personality Adapted Scale.
| Autor: | Sequeira, Nuno1 nuno.sequeira@gmail.com, da Silva, Rui Vinhas2 rui.vinhas.silva@iscte.pt, Ramos, Madalena3 madalena.ramos@iscte.pt, Syed Alwi, Sharifah Faridah4 sharifah.alwi@brunel.ac.uk |
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| Zdroj: | IUP Journal of Knowledge Management. Jul2015, Vol. 13 Issue 3, p31-63. 33p. |
| Databáze: | Business Source Ultimate |
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