DEVELOPING SOCIAL MEDIA PROMOTIONAL STRATEGIES IN THE CASUAL DINING RESTAURANT INDUSTRY: A CASE ANALYSIS OF MONTEGRO'S ITALIAN GRILLE.
| Autor: | Yun-Oh Whang1, Koutroumanis, Dean A.1, Brownlee, Amy1 |
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| Zdroj: | Journal of Business & Entrepreneurship. Fall2013, Vol. 25 Issue 1, p141-153. 13p. |
| Databáze: | Business Source Ultimate |
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