BRAND VALUE 'HIDDEN' ASSET IN PLAIN VIEW.
| Autor: | KING, ALFRED M.1 alfredmking@verizon.net, NEWMAN, UNA2 una@frederickswanston.com |
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| Zdroj: | Strategic Finance. Jul2015, Vol. 97 Issue 1, p22-29. 8p. 4 Color Photographs, 1 Chart. |
| Databáze: | Business Source Ultimate |
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