BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment.
| Autor: | Karmarkar, Uma R.1 ukarmarkar@hbs.edu, Bollinger, Bryan2 bryan.bollinger@duke.edu |
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| Zdroj: | Journal of Marketing. Jul2015, Vol. 79 Issue 4, p1-15. 15p. 1 Diagram, 4 Charts, 5 Graphs. |
| Databáze: | Business Source Ultimate |
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