Profiling the Buzz Agent: Product Referral and the Study of Social Community and Brand Attachment.
| Autor: | Claro, Danny Pimentel1 danny@insper.edu.br, Bortoluzzo, Adriana Bruscato1 adrianab@insper.edu.br |
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| Zdroj: | BAR: Brazilian Administration Review. Apr-Jun2015, Vol. 12 Issue 2, p209-228. 20p. |
| Databáze: | Business Source Ultimate |
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