BTL ACTIVITY AS A TOOL IN SALES STRATEGY AND SUSTAINABILITY OF COMPETITION IN THE BANKING SECTOR.
| Autor: | KIROVSKA, Zanina1 zanina@fbe.edu.mk, STOJANOVA, Vesna2 vesna@fbe.edu.mk, MAKENADZHIEVA, Ivana3 ivana987@yahoo.com |
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| Zdroj: | Journal of Sustainable Development (1857-8519). Jun2015, Vol. 5 Issue 12, p69-85. 17p. |
| Databáze: | Business Source Ultimate |
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