Integrated Marketing Communications (IMC): Why Does It Fail?
| Autor: | OTS, MART1 mart.ots@jibs.hj.se, NYILASY, GERGELY2 gnyilasy@unimelb.edu.au |
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| Zdroj: | Journal of Advertising Research. Jun2015, Vol. 55 Issue 2, p132-145. 14p. |
| Databáze: | Business Source Ultimate |
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