Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms.
| Autor: | FANG, ERIC (ER)1,2,3 erfang@illinois.edu, XIAOLING LI4 lixiaoling@znufe.edu.cn, MINXUE HUANG5 huangminxue@whu.edu.cn, PALMATIER, ROBERT W.6,7 palmatrw@uw.edu |
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| Zdroj: | Journal of Marketing Research (JMR). Jun2015, Vol. 52 Issue 3, p407-422. 16p. |
| Databáze: | Business Source Ultimate |
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