Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective.
| Autor: | Zeugner-Roth, Katharina Petra1 k.zeugner-roth@ieseg.fr, Žabkar, Vesna2 vesna.zabkar@ef.uni-lj.si, Diamantopoulos, Adamantios3 adamantios.diamantopoulos@univie.ac.at |
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| Zdroj: | Journal of International Marketing. Jun2015, Vol. 23 Issue 2, p25-54. 30p. 1 Diagram, 9 Charts. |
| Databáze: | Business Source Ultimate |
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