Attribute-Level Heterogeneity.
| Autor: | Ebbes, Peter1 ebbes@hec.fr, Liechty, John C.2 jcl12@psu.edu, Grewal, Rajdeep2 grewalr@kenan-flagler.unc.edu |
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| Zdroj: | Management Science. Apr2015, Vol. 61 Issue 4, p885-897. 13p. 5 Charts, 3 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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