Conceptualization and measurement of customer perceived value in banks.
| Autor: | Parente, Eduardo Soares1, Costa, Francisco José2, Leocádio, Aurio Lucio3 |
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| Zdroj: | International Journal of Bank Marketing. 205, Vol. 33 Issue 4, p494-509. 16p. |
| Databáze: | Business Source Ultimate |
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