Price promotions and brand loyalty.
Autor: | Empen, Janine1, Loy, Jens-Peter1, Weiss, Christoph2 |
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Zdroj: | European Journal of Marketing. 2015, Vol. 49 Issue 5/6, p736-759. 24p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Empen, Janine1, Loy, Jens-Peter1, Weiss, Christoph2 |
---|---|
Zdroj: | European Journal of Marketing. 2015, Vol. 49 Issue 5/6, p736-759. 24p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |