Price promotions and brand loyalty.
| Autor: | Empen, Janine1, Loy, Jens-Peter1, Weiss, Christoph2 |
|---|---|
| Zdroj: | European Journal of Marketing. 2015, Vol. 49 Issue 5/6, p736-759. 24p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|
| Autor: | Empen, Janine1, Loy, Jens-Peter1, Weiss, Christoph2 |
|---|---|
| Zdroj: | European Journal of Marketing. 2015, Vol. 49 Issue 5/6, p736-759. 24p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|