FUTBOL TARAFTARLARININ SPONSOR MARKALARA İLİŞKİN TUTUM, SATIN ALMA NİYETİ VE TAKIMLA ÖZDEŞLEŞMELERİ ARASINDAKİ İLİŞKİ.

Autor: ENGİNKAYA, Ebru1 engink@yildiz.edu.tr
Zdroj: Marmara University Journal of Economic & Administrative Sciences. 2014, Vol. 36 Issue 2, p145-158. 14p.
Databáze: Business Source Ultimate