Grocery Shopping via T-Commerce in Korea: New Shopping Channel Adoption Behavior Based on Prior E-Commerce Experience.

Autor: Dongmin Lee1 dongminlee@snu.ac.kr, Haeyoung Jeong2 byut88@kaist.ac.kr, Jongpyo Cho1 jongpyocho@snu.ac.kr, Jaeseok Jeong3 profjeong@khu.ac.kr, Junghoon Moon4 moonj@snu.ac.kr
Zdroj: International Food & Agribusiness Management Review. 2015, Vol. 18 Issue 2, p1-16. 16p.
Databáze: Business Source Ultimate