Part F Digital Marketing and Social Media: A Generalized Model of Advertising: Incorporating Electronic Word of Mouth into Advertising Model.
| Autor: | Glady, Nicolas1, Ponomarova, Yana1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2014, Vol. 25, pF-18-F-19. 2p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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