CONSUMER BEHAVIOR AND FACTORS THAT AFFECT SATISFACTION AND RISK PERCEPTION OF PURCHASES OF OWN BRAND FOOD PRODUCTS.
| Autor: | Castilho, Rafael1, da Silva Tamashiro, Helenita Rodrigues2,3, Merlo, Edgard Monforte4,5, Acevedo, Claudia Rosa3,6 |
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| Zdroj: | Revista de Administração e Inovação (RAI). jan-mar2015, Vol. 12 Issue 1, p351-370. 20p. |
| Databáze: | Business Source Ultimate |
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