MORE THAN A FIELD TRIP: THE BUSINESS MODEL CANVAS AS SUPPORT FOR FIELD SITE VISITS IN MARKETING COURSES.
| Autor: | Trimble, Carrie S.1 ctrimble@millikin.edu |
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| Zdroj: | Marketing Management Association Annual Conference Proceedings. Spring2015, p92-97. 6p. 1 Chart. |
| Databáze: | Business Source Ultimate |
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