THE EFFECT OF BRAND STATUS ON CONSUMERS' PERCEPTIONS: THE CASE OF COMPARATIVE ADS AND EMOTIONS THEY INVOKE.
| Autor: | Yucel-Aybat, Ozge1 oua3@psu.edu, Kramer, Thomas2 |
|---|---|
| Zdroj: | Marketing Management Association Annual Conference Proceedings. Spring2015, p20-22. 3p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|