The Challenge of Retaining Customers Acquired with Free Trials.
| Autor: | DATTA, HANNES1 h.datta@tilburguniversity.nl, FOUBERT, BRAM2 b.foubert@maastrichtuniversity.nl, VAN HEERDE, HARALD J.3,4 heerde@massey.ac.nz |
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| Zdroj: | Journal of Marketing Research (JMR). Apr2015, Vol. 52 Issue 2, p217-234. 18p. 1 Diagram, 7 Charts, 4 Graphs. |
| Databáze: | Business Source Ultimate |
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