THE ROLE OF BUDGETING AND MEDIA IN PROMOTION OF FINANCIAL INSTITUTIONS AND SERVICES.
Autor: | STOJANOVA, Pavlina, KONESKA, Ljiljana |
---|---|
Zdroj: | Proceeding of International Scientific Conference 'The Role of Media in Promotion of Products & Services'. jun2012, p510-525. 16p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |