Linking Fan Values and Sponsorship Effectiveness: The Case of Old School Values.
| Autor: | Aiken, Damon1, Sukhdial, Ajay2, Kahle, Lynn3, Downing, James A.4 |
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| Zdroj: | Sport Marketing Quarterly. Mar2015, Vol. 24 Issue 1, p56-66. 11p. |
| Databáze: | Business Source Ultimate |
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