Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth.
Autor: | HE, STEPHEN X.1 stephen.he@manhattan.edu, BOND, SAMUEL D.2 sam.bond@scheller.gatech.edu |
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Zdroj: | Journal of Consumer Research. Apr2015, Vol. 41 Issue 6, p1509-1527. 19p. 3 Color Photographs, 1 Black and White Photograph, 2 Diagrams, 3 Charts, 2 Graphs. |
Databáze: | Business Source Ultimate |
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