Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth.

Autor: HE, STEPHEN X.1 stephen.he@manhattan.edu, BOND, SAMUEL D.2 sam.bond@scheller.gatech.edu
Zdroj: Journal of Consumer Research. Apr2015, Vol. 41 Issue 6, p1509-1527. 19p. 3 Color Photographs, 1 Black and White Photograph, 2 Diagrams, 3 Charts, 2 Graphs.
Databáze: Business Source Ultimate