Cosmetic scents by visual and olfactory senses versus purchase intention.
| Autor: | Li-Chun Yang1, Kuan-Nien Chen1 wc@kmu.edu.tw |
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| Zdroj: | International Journal of Market Research. 2015, Vol. 57 Issue 1, p125-143. 19p. 2 Diagrams, 4 Charts. |
| Databáze: | Business Source Ultimate |
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