The Braggart's Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior.
| Autor: | BERMAN, JONATHAN Z.1 jberman@london.edu, LEVINE, EMMA E.2 emmased@wharton.upenn.edu, BARASCH, ALIXANDRA3 abarasch@wharton.upenn.edu, SMALL, DEBORAH A.4 deborahs@wharton.upenn.edu |
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| Zdroj: | Journal of Marketing Research (JMR). Feb2015, Vol. 52 Issue 1, p90-104. 15p. 1 Black and White Photograph, 1 Chart, 4 Graphs. |
| Databáze: | Business Source Ultimate |
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