IF THEY CAN DO IT, WHY NOT US? COMPETITORS AS REFERENCE POINTS FOR JUSTIFYING ESCALATION OF COMMITMENT.

Autor: KAI-YU HSIEH1 khsieh@live.jp, WENPIN TSAI2 wtsai@psu.edu, MING-JER CHEN3 chenm@darden.virginia.edu
Zdroj: Academy of Management Journal. Feb2015, Vol. 58 Issue 1, p38-58. 21p. 5 Charts.
Databáze: Business Source Ultimate