Integrating Direct Marketing Programs/Courses into Business Schools: An Examination of its Penetration and Scope.
| Autor: | Roxas, Maria L.1, Roxas, Juanita P.2 |
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| Zdroj: | Journal of Applied Business & Economics. 2014, Vol. 16 Issue 4, p60-69. 10p. |
| Databáze: | Business Source Ultimate |
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