Self-Congruity and the MOA Framework: An Integrated Approach to Understanding Social Cause Community Volunteer Participation.

Autor: Emens, Susan1, White, Darin W.2, Klein, Thomas A.3, Edwards, Yancy D.4, Mann, Susan R.5, Flaschner, Alan B.
Zdroj: Journal of Marketing Development & Competitiveness. 2014, Vol. 8 Issue 3, p70-83. 14p.
Databáze: Business Source Ultimate